Effective search engine marketing in Utah is similar to any type of local search engine marketing. Local being the key word.
Local search engine optimization (SEO) or marketing is geared to the “local” market as opposed to the global market. If you own a car repair service, it doesn’t make much sense to rank in the search engines for the phrase “car repair” for the whole country. It would be much more beneficial, and easier to do, to rank for a phrase such as “Utah car repair” or even better “Cottonwood Heights car repair”.
The point is that a customer looking for a service is going to be looking for a service close to where they live. They don’t want to find a car repair in Arizona or even Bountiful if they live in Cottonwood Heights. Therefore when they search online, and most searches for a service begin online these days, they are going to type in their location as well as the service they are looking for.
To be the first search a potential customer sees, and be 60% more likely to be chosen by them, you need to rank not just for the service you offer but for the area where your service is offered. Local.
A Utah SEO company can help you rank your website in the search engines for local terms. They understand the importance of being found by the people who are looking for your service in your neighborhood. Knowing how people search for services; what locations they use, what keywords they type in, how they look for a product, is what these companies do and can assist you in being the first website found by people looking for you.